OUR STORY - LOVEMARK DIAMOND

"From the very beginning, we have existed to celebrate the best of life. We offer inspired individuality and a ceaseless passion for detail, as evidenced in jewelry that exceeds expectations, from our family to yours."

FOCUS ON QUALITY

As a concept is formed in reality, it is monitored in 10 separate quality-control stations. Metals are alloyed to ensure enduring craftsmanship. Details are celebrated in the complicated beadwork, filigree, and engraving that set our pieces apart. When working with white gold, we also alloy with palladium, which minimizes the allergens and helps retain true color.

SETTING DIAMOND

All of our micro-set diamonds are hand set and then inspected under microscopes by seasoned artisans who work within one of three disciplines: pavé settings, channel settings, or prongs. This ensures that all diamonds are securely fastened and that they reflect light exactly as conceptualized. Additionally, unlike many in the industry who use glue to set diamonds or set them using only two prongs, we go a step further and use four prongs to protect diamonds and prevent stones from falling out.

CONFLICT FREE DIAMONDS

We believe a piece of fine jewelry should play an important part in the story of the people who give and receive it. It’s just one of the reasons why we care about the story of every diamond used in every piece we create, and it’s why each is 100 percent conflict free.